userIpAddress property

The IP address of the customer when they arrived on the landing page after an ad click but before a conversion event.

This is the IP address of the customer's device, not the advertiser's server. Google Ads does not support IP address matching for end users in the European Economic Area (EEA), United Kingdom (UK), or Switzerland (CH). Add logic to conditionally exclude sharing IP addresses from users from these regions and ensure that you provide users with clear and comprehensive information about the data you collect on your sites, apps, and other properties and get consent where required by law or any applicable Google policies. See [About offline conversion imports](//support.google.com/google-ads/answer/2998031) page for more details. This field is only available to allowlisted users. To include this field in conversion imports, upgrade to the Data Manager API.