optimizationMode property

String? optimizationMode
getter/setter pair

Customer acquisition optimization mode of this campaign.

Output only. Possible string values are:

  • "UNSPECIFIED" : Not specified.
  • "UNKNOWN" : Used for return value only. Represents value unknown in this version.
  • "TARGET_ALL_EQUALLY" : The mode is used when campaign is optimizing equally for existing and new customers, which is the default value.
  • "BID_HIGHER_FOR_NEW_CUSTOMER" : The mode is used when campaign is bidding higher for new customers than existing customer.
  • "TARGET_NEW_CUSTOMER" : The mode is used when campaign is only optimizing for new customers.

Implementation

core.String? optimizationMode;