type property

String? type
getter/setter pair

The type of this conversion action.

Immutable. Possible string values are:

  • "UNSPECIFIED" : Not specified.
  • "UNKNOWN" : Used for return value only. Represents value unknown in this version.
  • "AD_CALL" : Conversions that occur when a user clicks on an ad's call extension.
  • "CLICK_TO_CALL" : Conversions that occur when a user on a mobile device clicks a phone number.
  • "GOOGLE_PLAY_DOWNLOAD" : Conversions that occur when a user downloads a mobile app from the Google Play Store.
  • "GOOGLE_PLAY_IN_APP_PURCHASE" : Conversions that occur when a user makes a purchase in an app through Android billing.
  • "UPLOAD_CALLS" : Call conversions that are tracked by the advertiser and uploaded.
  • "UPLOAD_CLICKS" : Conversions that are tracked by the advertiser and uploaded with attributed clicks.
  • "WEBPAGE" : Conversions that occur on a webpage.
  • "WEBSITE_CALL" : Conversions that occur when a user calls a dynamically-generated phone number from an advertiser's website.
  • "STORE_SALES_DIRECT_UPLOAD" : Store Sales conversion based on first-party or third-party merchant data uploads. Only customers on the allowlist can use store sales direct upload types.
  • "STORE_SALES" : Store Sales conversion based on first-party or third-party merchant data uploads and/or from in-store purchases using cards from payment networks. Only customers on the allowlist can use store sales types. Read only.
  • "FIREBASE_ANDROID_FIRST_OPEN" : Android app first open conversions tracked through Firebase.
  • "FIREBASE_ANDROID_IN_APP_PURCHASE" : Android app in app purchase conversions tracked through Firebase.
  • "FIREBASE_ANDROID_CUSTOM" : Android app custom conversions tracked through Firebase.
  • "FIREBASE_IOS_FIRST_OPEN" : iOS app first open conversions tracked through Firebase.
  • "FIREBASE_IOS_IN_APP_PURCHASE" : iOS app in app purchase conversions tracked through Firebase.
  • "FIREBASE_IOS_CUSTOM" : iOS app custom conversions tracked through Firebase.
  • "THIRD_PARTY_APP_ANALYTICS_ANDROID_FIRST_OPEN" : Android app first open conversions tracked through Third Party App Analytics.
  • "THIRD_PARTY_APP_ANALYTICS_ANDROID_IN_APP_PURCHASE" : Android app in app purchase conversions tracked through Third Party App Analytics.
  • "THIRD_PARTY_APP_ANALYTICS_ANDROID_CUSTOM" : Android app custom conversions tracked through Third Party App Analytics.
  • "THIRD_PARTY_APP_ANALYTICS_IOS_FIRST_OPEN" : iOS app first open conversions tracked through Third Party App Analytics.
  • "THIRD_PARTY_APP_ANALYTICS_IOS_IN_APP_PURCHASE" : iOS app in app purchase conversions tracked through Third Party App Analytics.
  • "THIRD_PARTY_APP_ANALYTICS_IOS_CUSTOM" : iOS app custom conversions tracked through Third Party App Analytics.
  • "ANDROID_APP_PRE_REGISTRATION" : Conversions that occur when a user pre-registers a mobile app from the Google Play Store. Read only.
  • "ANDROID_INSTALLS_ALL_OTHER_APPS" : Conversions that track all Google Play downloads which aren't tracked by an app-specific type. Read only.
  • "FLOODLIGHT_ACTION" : Floodlight activity that counts the number of times that users have visited a particular webpage after seeing or clicking on one of an advertiser's ads. Read only.
  • "FLOODLIGHT_TRANSACTION" : Floodlight activity that tracks the number of sales made or the number of items purchased. Can also capture the total value of each sale. Read only.
  • "GOOGLE_HOSTED" : Conversions that track local actions from Google's products and services after interacting with an ad. Read only.
  • "LEAD_FORM_SUBMIT" : Conversions reported when a user submits a lead form. Read only.
  • "SALESFORCE" : Deprecated: The Salesforce integration ended on May 31,
  1. See [Legacy Salesforce integration for conversions upgrade FAQ](//support.google.com/google-ads/answer/14728349).
  • "SEARCH_ADS_360" : Conversions imported from Search Ads 360 Floodlight data. Read only.
  • "SMART_CAMPAIGN_AD_CLICKS_TO_CALL" : Call conversions that occur on Smart campaign Ads without call tracking setup, using Smart campaign custom criteria. Read only.
  • "SMART_CAMPAIGN_MAP_CLICKS_TO_CALL" : The user clicks on a call element within Google Maps. Smart campaign only. Read only.
  • "SMART_CAMPAIGN_MAP_DIRECTIONS" : The user requests directions to a business location within Google Maps. Smart campaign only. Read only.
  • "SMART_CAMPAIGN_TRACKED_CALLS" : Call conversions that occur on Smart campaign Ads with call tracking setup, using Smart campaign custom criteria. Read only.
  • "STORE_VISITS" : Conversions that occur when a user visits an advertiser's retail store. Read only.
  • "WEBPAGE_CODELESS" : Conversions created from website events (such as form submissions or page loads), that don't use individually coded event snippets. Read only.
  • "UNIVERSAL_ANALYTICS_GOAL" : Conversions that come from linked Universal Analytics goals.
  • "UNIVERSAL_ANALYTICS_TRANSACTION" : Conversions that come from linked Universal Analytics transactions.
  • "GOOGLE_ANALYTICS_4_CUSTOM" : Conversions that come from linked Google Analytics 4 custom event conversions.
  • "GOOGLE_ANALYTICS_4_PURCHASE" : Conversions that come from linked Google Analytics 4 purchase conversions.

Implementation

core.String? type;