goalType property

String? goalType
getter/setter pair

The type of this goal.

Output only. Possible string values are:

  • "UNSPECIFIED" : Not specified.
  • "UNKNOWN" : Used for return value only. Represents value unknown in this version.
  • "CUSTOMER_RETENTION" : Retention goal, which allows advertisers to optimize campaigns to win back lapsed customers. See https://support.google.com/google-ads/answer/14792043 to learn more.
  • "NEW_CUSTOMER_ACQUISITION" : New customer acquisition goal, which allows advertisers to optimize campaigns to acquire new customers.
  • "LOYALTY_RETENTION" : Loyalty retention goal, which allows advertisers to optimize campaigns for retaining loyalty program members.

Implementation

core.String? goalType;