attributionModel property

String? attributionModel
getter/setter pair

The attribution model type of this conversion action. Possible string values are:

  • "UNSPECIFIED" : Not specified.
  • "UNKNOWN" : Used for return value only. Represents value unknown in this version.
  • "EXTERNAL" : Uses external attribution.
  • "GOOGLE_ADS_LAST_CLICK" : Attributes all credit for a conversion to its last click.
  • "GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK" : Attributes all credit for a conversion to its first click using Google Search attribution.
  • "GOOGLE_SEARCH_ATTRIBUTION_LINEAR" : Attributes credit for a conversion equally across all of its clicks using Google Search attribution.
  • "GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY" : Attributes exponentially more credit for a conversion to its more recent clicks using Google Search attribution (half-life is 1 week).
  • "GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED" : Attributes 40% of the credit for a conversion to its first and last clicks. Remaining 20% is evenly distributed across all other clicks. This uses Google Search attribution.
  • "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN" : Flexible model that uses machine learning to determine the appropriate distribution of credit among clicks using Google Search attribution.

Implementation

core.String? attributionModel;