conversionCategory property

The conversion category of the activity.

Required. Possible string values are:

• "CONVERSION_CATEGORY_DEFAULT" : Unspecified category (called "Other" externally).
• "CONVERSION_CATEGORY_PURCHASE" : Purchase, sales, or "order placed" event.
• "CONVERSION_CATEGORY_SIGNUP" : Signup user action.
• "CONVERSION_CATEGORY_PAGE_VIEW" : User visiting a page.
• "CONVERSION_CATEGORY_DOWNLOAD" : Software download action (as for an app). A conversion type that is created as a download type may not have its category changed.
• "CONVERSION_CATEGORY_ADD_TO_CART" : . The addition of items to a shopping cart or bag on an advertiser site.
• "CONVERSION_CATEGORY_BEGIN_CHECKOUT" : When someone enters the checkout flow on an advertiser site.
• "CONVERSION_CATEGORY_SUBSCRIBE_PAID" : The start of a paid subscription for a product or service.
• "CONVERSION_CATEGORY_SUBMIT_LEAD_FORM" : A submission of a form on an advertiser site indicating business interest.
• "CONVERSION_CATEGORY_BOOK_APPOINTMENT" : A booking of an appointment with an advertiser's business.
• "CONVERSION_CATEGORY_REQUEST_QUOTE" : A quote or price estimate request.
• "CONVERSION_CATEGORY_GET_DIRECTIONS" : A search for an advertiser's business location.
• "CONVERSION_CATEGORY_OUTBOUND_CLICK" : A click to an advertiser's partner site, e.g. a referral.
• "CONVERSION_CATEGORY_CONTACT" : A call, SMS, email, chat or other type of contact to an advertiser.
• "CONVERSION_CATEGORY_QUALIFIED_LEAD" : A lead conversion imported from an external source into Google Ads, that has been further qualified by the advertiser.
• "CONVERSION_CATEGORY_CONVERTED_LEAD" : A lead conversion imported from an external source into Google Ads, that has further completed a desired stage as defined by the lead gen advertiser.
• "CONVERSION_CATEGORY_IN_APP_AD_REVENUE" : Conversion event that provides the revenue value of impressions that were shown in-app to users.